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Features Australia

‘Strong Female Lead’ is weak on the truth

A documentary about Julia Gillard peddles fake news

25 September 2021

9:00 AM

25 September 2021

9:00 AM

You’re taking the journalistic mickey when the image you use to promote a show you’ve listed in the ‘factual’ program section of your app never actually happened.

So what were the marketing team at SBS on Demand doing when they decided to promote Strong Female Lead – the documentary on Julia Gillard’s prime ministership – by using a photoshopped Banksy-like image of Gillard nemesis Tony Abbott personally holding up a Ditch the Witch poster like he did at that 2011 Carbon Tax protest, when he actually did no such thing?

Making things up? Or just redefining the narrative to align with audience...

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