Kiwi Life New Zealand

Kiwi Language

2 October 2021

9:00 AM

2 October 2021

9:00 AM

A tech company claims that anti-vax and anti-lockdown rallies have been ‘astroturfed’. Which means? Well, ‘AstroTurf’ was the world’s first artificial grass, developed for a football stadium in 1966. The verb ‘to astroturf’ means to pretend something is a grass-roots movement when it has been artificially concocted. A campaign tries to look like a widespread grass-roots movement, when, in fact, it is run by a small, but well-organised, group of obsessives. Such a campaign might consist of nothing more than a fat man sitting in his basement, eating donuts, while being technically clever enough to pump out thousands of emails through a large number of different email addresses. The result is the artificial appearance of a grass-roots movement that frightens, for example, politicians or business executives. They’ve been ‘astroturfed’.

Got something to add? Join the discussion and comment below.

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first 10 weeks for just $10


Show comments
Close