The Liberal Party has won a ruling from the Australian Electoral Commission to force the increasingly popular minor party, the Liberal Democrats, to change its party name despite being registered more than 20 years ago.
Could this go down as the most foolish strategic move in the history of political marketing?
The minor centre-right and right-wing parties now take a 16 per cent slice of the vote in Newspolls, while the Greens still hold 10 per cent.
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