‘Who,’ asks Stephen Bayley, in one of the ‘S.B’ chapters of this irresistibly spiky co-written book, ‘could countenance working for a man like Terence, a man of such fluid principles, of such day-glo opportunism, of such sun-dried narcissism, guiltless hypo-crisy and Hallelujah Chorus egomania?’

Well, both S.B. and R.M. (the ad man Roger Mavity) did work for Terence Conran, in exalted positions.