‘After four years of research and almost $10 million, a new “nation brand” and tagline have been unveiled – comprising of a kangaroo bounding above the word “Australia”.’
I’m not sure why I clicked on the story last Friday in The Australian about Australia’s new ‘nation brand’, but that opening line is worth the year’s subscription fee.
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Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
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