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Flat White

Keeping Australia ‘on brand’

25 February 2022

12:00 PM

25 February 2022

12:00 PM

After four years of research and almost $10 million, a new “nation brand” and tagline have been unveiled – comprising of a kangaroo bounding above the word “Australia”.’

I’m not sure why I clicked on the story last Friday in The Australian about Australia’s new ‘nation brand’, but that opening line is worth the year’s subscription fee.

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