There was another referendum in Switzerland over the weekend. This one was about protecting the young from the evils of tobacco by banning advertising anywhere children might see it. This strikes me as a good deal more liberal than the measure from New Zealand’s mildly fascistic Jacinda Ardern, who insists that young people must never smoke at all, ever, or indeed the situation here where none of us is allowed actually to see a cigarette packet in case it gives us ideas.