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Notes on...

How Mother’s Day became big business

26 March 2022

9:00 AM

26 March 2022

9:00 AM

As ever, the Romans got there first. Their version of Mothering Sunday or Mother’s Day was the feast of Juno Lucina, the patroness of childbirth, which happened on the first day of the year, 1 March. Roman mothers wore their hair down and their tunics loose. Their husbands and daughters gave them gifts.

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