Lloyds Bank has been running a new advertising campaign which updates its long-standing black horse corporate branding. The horses no longer thunder along a beach, but interact with people who we assume are actual or potential customers. The soothing payoff slogan goes: ‘Lloyds Bank. By your side.’
The latest episode features a girl who slightly puts me in mind of our 17-year-old daughter.
Already a subscriber? Log in
Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
SUBSCRIBEAlready a subscriber? Log in