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Fraud victim? Don’t bank on getting your money back

Why won’t banks help fraud victims like my daughter?

14 May 2022

9:00 AM

14 May 2022

9:00 AM

Lloyds Bank has been running a new advertising campaign which updates its long-standing black horse corporate branding. The horses no longer thunder along a beach, but interact with people who we assume are actual or potential customers. The soothing payoff slogan goes: ‘Lloyds Bank. By your side.’

The latest episode features a girl who slightly puts me in mind of our 17-year-old daughter.

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