When you think of ‘moral puritanism’ and ‘virtue’ the banking sector sits somewhere near lawyers, stockbrokers, and used car salesmen.

Currently, it is Pride Month and banks everywhere have rainbow-washed their logos to show how tolerant and inclusive they are. PayPal may be the most painful, with their logo super-imposed over a rainbow flag and ‘open for all’ printed in coloured letters while Visa went with ‘love lifts everyone, everywhere’.

Screenshot PayPal Twitter account June, 2022

Screenshot Visa Twitter account June, 2022

People don’t go to banks for a lesson in ethics and – until very recently – banks were heavily regulated to ensure...