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World

Bleak, vapid and banal: why are the Tory leadership videos so awful?

12 July 2022

11:30 PM

12 July 2022

11:30 PM

The Tory candidates have released a set of videos presenting their claim to become Britain’s next prime minister.

Frontrunner Rishi Sunak has dubbed his pitch, ‘Ready for Rishi’, which sounds, unfortunately, like the cheapest option at a Hounslow massage parlour. His movie centres on his unstoppable rise to world domination. His mum was a penniless immigrant who passed her exams and worked at a chemist’s shop in Southampton.

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