Ah, HSBC. The Asian banking giant has raised some eyebrows in recent years with their endless antics to appear oh so right-on. Back in 2019, they ran a series of adverts proclaiming that ‘we are not an island’, ignoring the fact that, er, we very much are. More recently they’ve rushed to associate themselves with Halifax’s pronouns stunt and this week unveiled their latest progressive wheeze: offering ‘gender-neutral banking’.