<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

World

Pronoun badges backfire for embarrassed banks

4 July 2022

4:47 PM

4 July 2022

4:47 PM

Pride month means only one thing: the chance for corporations to embarrass themselves with the latest right-on social media stunt. This year it was the turn of Halifax, which took to Twitter last week to declare that ‘Pronouns matter’ alongside an image of its new-style staff name badge, featuring the words ‘she/her/hers’ underneath.

Already a subscriber? Log in

Subscribe for just $2 a week

Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER


Comments

Don't miss out

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Close