There is an inevitability to Ron DeSantis’ rise to power that terrifies Democrat leaders. He is not an unstable political storm, loitering off the coast in fits of distant thunder and light. There are plenty of populist noise-makers whose swift media rise whittles to nothing within the year. They either lack the political fortitude to survive or are set upon by well-organised mobs of censorial algorithms and aggressive media outlets that see ‘clicks’ in the demise of White House hopefuls.