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Flat White

ABC: winning hearts and minds…?

7 October 2022

12:00 PM

7 October 2022

12:00 PM

Imagine a large multinational commercial enterprise with a readily identifiable identity inserting subliminal messages into its advertising campaigns.

To be clear, subliminal messages are visual or auditory stimuli that the conscious mind does not necessarily openly perceive, subtly inserted into introductions, commercials, or songs.

This method of influencing can be used to strengthen or heighten the persuasiveness of messages.

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