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Flat White

From mottos to slogans: the West is slipping

31 October 2022

1:00 PM

31 October 2022

1:00 PM

During a particularly long queue at Heathrow Airport – awaiting the pleasure of a malevolent little man, manhandling my personal possessions and touching me intimately – I found myself staring at their slogan ‘Making every journey better’.

It seems there is a very low benchmark from which to progress. I reflected that perhaps some customers appreciate this level of intimacy with their security staff.

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