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Mind your language

Why ‘great’ should be used with great caution

29 October 2022

9:00 AM

29 October 2022

9:00 AM

Sir Keir Starmer told his party conference last month that a Labour government would within a year set up a publicly owned company to be called Great British Energy. Perhaps it was thought to have a ring of the popular Great British Bake Off. (The series is called The Great British Baking Show in America because a company running competitive bake-offs there since 1949 claimed commercial ownership of the term.

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