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Columns

Advertising’s false picture

12 November 2022

9:00 AM

12 November 2022

9:00 AM

An advert for jobs in the prison service has fallen foul of the Advertising Standards Authority because it portrays an ‘imbalanced power dynamic’. The poster showed a white prison guard (or ‘screw’ as I believe they are known) and a black prisoner. The ASA concluded that the advert was ‘likely to cause serious offence on the grounds of race, by reinforcing negative stereotypes about black men’.

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