It ended, as many things do these days, with a poll. Apparently on a whim, Elon Musk, while attending the World Cup final in Qatar on 18 December, tweeted: ‘Should I step down as head of Twitter? I will abide by the results of this poll.’ Seventeen-and-a-half million people voted, and nearly sixty per cent demonstrated their belief that, yes, the days of the Musk regime on Twitter should come to an ignominious end.