At the end of October, 2022, Elon Musk bought Twitter for US$44 billion. That still left him with comfortably more than US$100 billion in the bank.

In the following couple of months Mr Musk proceeded to fire nearly four-fifths of all Twitter employees. Myriad diversity officers, people obsessed with procedure over substance, most all of those who’d spent the pandemic years at the beck and call of the Biden administration censoring, suppressing, mocking and ‘fact-checking’ any and all dissenting views about lockdowns, masks, vaccines.