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Columns

Sunak vs Starmer: the race is on

7 January 2023

9:00 AM

7 January 2023

9:00 AM

There’s a new rule for members of Keir Starmer’s team on their WhatsApp group: no messages linking to opinion polls. It’s not because the Labour leader dislikes the figures. Labour polls consistently on about 45 per cent and the Tories on 25 per cent, which is landslide victory territory. The fear is that too much focus on such numbers will breed complacency.

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