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World

Why no one wants a Ford Fiesta anymore

14 February 2023

10:56 PM

14 February 2023

10:56 PM

The world of business has long been creative with feeble excuses. Even so, the explanation given by Tim Slatter, chairman of Ford in Britain, for slashing 1,300 jobs in the UK, 1,000 of them in product development, does take the biscuit. The company is moving towards a wholly electric fleet of cars by the end of the decade, he says, and as they are simpler cars they will need less product development.

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