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World

Do Fifa really want Saudi Arabia to sponsor the women’s world cup?

12 March 2023

7:00 PM

12 March 2023

7:00 PM

In July and August, Australia and New Zealand are hosts of the 2023 Fifa Women’s world cup.

It could not be a better opportunity for the sport. Football in Australia at the professional level lags well behind Australian Rules and rugby league when it comes to profile and broadcast attention. And in New Zealand the round-ball game has a permanently uphill challenge to compete with the unofficial state religion, rugby.

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