(Formerly?) popular beer brand Bud Light has suffered a major thrashing in the public forum since engaging trans social media influencer Dylan Mulvaney – famous for the ‘100 Days of Womanhood’ online saga.
As the perplexed Vox put it: ‘Bud Light sent a handful of beers to a trans influencer and all hell broke loose.’
Due to the de-centralisation of consumer audiences after the breakup of the legacy media, companies have been forced to find new ways to market their products.
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