In some quarters, American enterprise is alive and well. Established in 1929 to promote consumer protection, the conservative non-profit Consumers’ Research is launching the free service ‘Woke Alerts’, which texts subscribers news of companies ‘putting progressive activists and their dangerous agendas ahead of customers’. Using iconography reminiscent of adverts for those high-frequency plug-ins that ward off mice, the parent website urges shoppers tired of corporations latching onto fashionable left-wing causes to dramatise their displeasure through product boycotts.
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