People imagine that the real world is similar to the dark side of the TV show Succession. For some reason we enjoy thinking that media barons and tech tycoons pull the strings of global power, creating the election-deciding narratives which the bovine public then swallows whole.

But the truth, as Elon Musk and Ron DeSantis showed so spectacularly with their disastrous campaign announcement on Twitter last night, is much more like the funnier bits in Succession.