‘We need to be careful with the language we use,’ said Gary Lineker as he picked up an award from Amnesty International in Rome for his ‘strong commitment towards immigration and human rights issues’. It was an interesting line to take, given it was Lineker’s intemperate tweeting – particularly his referencing of 1930s Germany in relation to language used by Home Secretary Suella Braverman – that boosted his social justice warrior profile and probably helped win him the award.