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World

Will US colleges’ brand power survive falling standards?

1 May 2023

11:00 AM

1 May 2023

11:00 AM

Nike. Supreme. Ralph Lauren. Abercrombie and Fitch. Harvard and Yale. On the streets of Budapest, style-conscious teenagers have collapsed the distinction between the Ivy League and streetwear. Maybe Americans still balk at wearing the logo of schools they didn’t get into, but the market for collegiate apparel in Eastern Europe is not limited to alumni, students and ambitious high-schoolers.

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