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Flat White

More than PR clichés

17 June 2023

5:00 AM

17 June 2023

5:00 AM

After an individual at PricewaterhouseCoopers (PwC) Australia allegedly breached confidentiality agreements and disclosed upcoming government tax policy to colleagues and clients, the incident was always going to be a major problem.

But the company’s handling of the issue and reliance on a litany of corporate clichés guaranteed it would become an unfolding, existential reputational crisis.

When companies get caught out doing the wrong thing there is a well-thumbed catalogue of popular explanations to draw on – it was just a few bad apples; this is not a systemic problem; we couldn’t have seen this coming; we will investigate and tighten up our...

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