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World

Why Pharrell Williams will make LVMH happy

25 June 2023

8:06 AM

25 June 2023

8:06 AM

Amid the dusk light, there’s hushed, excited chatter. And then drums, lights, and orchestral tones. It’s 10:18pm in Paris, and Pharrell Williams is debuting his first collection as Creative Director at Louis Vuitton, Spring-Summer 2024. Never mind that it is three quarters of an hour late — fashionably late — nobody cares.

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