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Flat White

Woke-ifying the Essendon logo has bombed out

24 June 2023

5:00 AM

24 June 2023

5:00 AM

Generally, stakeholder consultation is a good thing to do; regular rapport being a great lubricant for productive relations between any entity and its audiences. One unofficial phase of stakeholder engagement is sometimes called ‘flying a kite’, where an idea is provisionally floated or leaked – without too much contextual briefing – to gauge broad appetite for and feelings towards a concept under consideration.

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