It will trash the brand. It will alienate its core users. And relaunching and rebranding a failing business almost never works. As Elon Musk drops the Twitter blue bird and swaps it for an X, we will hear plenty of arguments about why the world’s second richest man has made another critical commercial mistake.
Already a subscriber? Log in
Subscribe for just $2 a week
Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in