<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Features

Football fans’ loyalty no longer lies with clubs, but players

Football fans’ loyalty no longer lies with clubs, but players

29 July 2023

9:00 AM

29 July 2023

9:00 AM

The world’s top footballers now have a bigger following than the clubs they play for. Fans are beginning to support superstar players as they move around from club to club rather than sticking with a team – and this threatens the very foundations of the sport.

Streaming and social media are largely to blame.

Already a subscriber? Log in

Black Friday sale

Subscribe today and get 10 weeks of The Spectator Australia for just $1

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

Black Friday sale

Subscribe today and get 10 weeks of The Spectator Australia for just $1

Already a subscriber? Log in

Close