Queueing behind a young woman in the supermarket I became fascinated by the items she had placed on the conveyor belt.

Several bottles of expensive booze had gone through first, followed by six tins of chickpeas, two bits of broccoli, then packet after packet of processed meat substitute products.

Cheese-free cheese, ham-free ham, soy this and tofu that, and something to make a curry with that was simply called ‘Chunks’…

Bringing up the rear, rather fabulously, were two enormous crates of an energy drink called Monster Energy Ultra.