There’s a new mantra in championship boxing. Try speaking to anyone from that world – a big-time promoter, trainer or fighter – and before you can get a word in, they’ll say something like: ‘I’d like to thank His Royal Highness King Salman Abdulaziz al-Saud, the Crown Prince Mohammed bin Salman, and, of course, the chairman of the General Entertainment Authority of the Kingdom of Saudi Arabia, His Excellency Turki Al al-Sheikh.’