The World Economic Forum has just concluded in those pristine snow-covered mountains in Switzerland.  The theme this year was ‘Rebuilding Trust’ which gave me a good chuckle. Could this be about rebuilding trust in the tainted WEF brand?

Let’s face it, seeing squadrons of billionaires fly to Davos in their private jets who then bang on about climate change, inequality, poverty and geo-strategic instability is pretty hard to take.