You know your brand is struggling when even the boss wants to ditch it. For it seems that hapless Humza Yousaf has ‘done a Ratner’ today by distancing himself from the increasingly-toxic SNP brand. With his party set to lose half their seats to Labour, the flailing First Minister has decided that now is the right time to freely confess that he has ‘never really been comfortable’ with the Scottish National Party’s name.