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Features

The customer is never right

27 January 2024

9:00 AM

27 January 2024

9:00 AM

Penny Mordaunt, who carried her sword with such panache at the coronation, has called for 2024 to become the year we ‘make the consumer the king again’. I like Mordaunt. You should see the way she demolishes her Labour and Scots Nats counterparts in the Commons. But with her call for customers to be treated as monarchs, she may face an unwinnable battle.

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