British men are getting into ‘beauty’. ‘Now it’s men’s turn to hog the bathroom,’ reports the Times, as spending increases 77 per cent year on year. Beauty industry types argue that all men should want to look more groomed, even Anglo-Saxons. What’s wrong with some light fluffing up here, a bit of patching up there?
It’s a lucrative business and celebrities are, of course, cashing in.
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