Sir Keir Starmer has made personal integrity front and centre of his election campaign. When asked about his multiple broken pledges two days ago, the Labour leader declared that ‘I think it’s more important to stand in front of the electorate and say, “I’m sorry, I can’t now afford what I said before”… I’m not going to tell you you can have everything and then break a promise’… I think that is basic honesty with the electorate.’