Most people don’t belong to a political tribe. They vote pragmatically. When an election comes round, they ask themselves how well the party in power has performed in government and try to decide whether it looks likely to improve their living standards in the future. In next month’s general election, millions of pragmatic middle-of-the-road voters, who have supported the Conservatives in every election since 2010, will be wondering whether the party deserves their support yet again in 2024.
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