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Flat White

iWant generation is a corporate feeding ground

4 June 2024

3:00 AM

4 June 2024

3:00 AM

Don’t care how, I want it now!’ shouts Veruka Salt, from the weighing room of good eggs and bad eggs in Willy Wonka’s Chocolate Factory. Veruka was once a clearly identifiable antagonist, but this can today be met with a modest dose of cynicism in this age of consumption. Can we any longer begrudge this horrid child of her demands? Raised with the comforts lavished upon her by her successful business owner father, she spends her days being granted all of her heart’s desires by a man so consumed by his own desire to please his ‘princess’, he dares not...

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