The great John O’Sullivan, one-time speechwriter to Maggie Thatcher, editor of National Review in the US, Conrad Black’s choice to be the inaugural editor of Canada’s National Post, guest editor for a few years of Quadrant here in Australia, superb essayist, author of first-class books, currently think tank supremo in Budapest, and basically the best connected conservative in the Anglosphere, once made a point about how you can try to hoodwink people with seemingly anodyne, woolly, fluffy, but emotively attractive language.
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