Towards the end of last year, Nigel Farage set tongues wagging as he entered the jungle for I’m a Celebrity… Get Me Out of Here! Yesterday he announced his return to electoral politics – and the national conversation about him now is curiously similar to what it was then. Will the masses actually vote for him? Will people find his rhetoric refreshing – or racist? And is this good or bad for GB News?

We’re used to talking in a slightly superior English way about Donald Trump, the former host of The Apprentice, as the reality TV president across the pond. But