The revamped Champions League kicks off this week with all the gushing hyperbole we have come to expect from this glossy, money-saturated event. Five British football teams will be in action along with a record 31 others for the first-round ‘league’ stage. The difference this year is that the marketing blitz is accompanied by earnest attempts to explain the new format – which is a tad complicated to say the least – and sell it to us.