A dilemma that has dogged conservatives since the emergence of so-called ‘woke’ progressive politics is how best to respond to it; whether to fight fire with fire or take the high road.

To illustrate, activists on the political left have for some time openly embraced ‘cancel culture’. One version of this is to seek to punish those who express ideas activists disapprove of – usually on topics such as race, gender, sexuality, or climate change – by seeking to get them fired by lodging protests with their employer.