<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

World

How the Democrats Bud Lighted their brand

14 November 2024

4:51 PM

14 November 2024

4:51 PM

Last spring, a marketing grunt at Bud Light sent TikTok star Dylan Mulvaney, a trans woman, custom cans of beer featuring her picture. As intended, Mulvaney posted about the beer on social media, igniting a firestorm and a boycott of the brand. Men revolted. Bars stopped serving it. Bud Light lost its status as the top-selling beer in America; it’s only back up to number three today.

Already a subscriber? Log in

Subscribe for just $2 a week

Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER


Comments

Don't miss out

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Close