Both Jaguar and Volvo released online marketing campaigns that went extremely viral this week. One was a huge success and one was a legendary ad bust. But they’re both absolutely terrible, for very different reasons.
Jaguar offered a hideous future shock of an ad that featured a cast of multicultural unisex models wearing bright, horrifying, ugly outfits, wielding paintbrushes and ball-peen hammers.
Already a subscriber? Log in
Subscribe for just $2 a week
Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in