<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Features

Scroll model: confessions of a clickbait writer

2 November 2024

9:00 AM

2 November 2024

9:00 AM

Working on a ‘trending’ news desk is the journalistic equivalent of being a battery-farmed hen. When I was still at university, I wrote pieces for one of the most-visited clickbait news sites in the UK, which boasts 300 million followers worldwide. My brief was to pump out a 400-word article in 45 minutes, every 45 minutes, for nine hours straight.

Already a subscriber? Log in

As the US decides, so can you

Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.

  • Unlimited access to spectator.com.au
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

As the US decides, so can you

Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.

Already a subscriber? Log in

Close