There is something slightly uncanny about the musical Marsh family of Faversham in Kent, who recently gathered millions of YouTube views with ‘Gimme Hope Kamala’, their rewrite of Eddy Grant’s ‘Gimme Hope Jo’Anna’.

They are a combination of two big fads of the 70s, The Partridge Family and Jonestown. Mad Ma Marsh in particular has the shining eyes of someone appearing in a slightly different kind of video, containing the words ‘My captors are treating me very well and I now fully support their valiant armed struggle’.