Publishing is a business. Authors are its brands and books its products. When, as sometimes happens, one of the bigger brands inconveniently dies or retires, there’s an understandable desire to keep the brand going and to attach its lucrative name to new products.
And why not? If it’s done well, everyone benefits – publishers, readers and authors’ estates.
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Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
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